{"id":5480,"date":"2023-02-14T16:29:59","date_gmt":"2023-02-14T16:29:59","guid":{"rendered":"https:\/\/www.interodigital.com\/?p=5480"},"modified":"2023-07-12T17:07:42","modified_gmt":"2023-07-12T17:07:42","slug":"the-ultimate-guide-to-content-marketing-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.interodigital.com\/whitepapers\/the-ultimate-guide-to-content-marketing-for-lead-generation\/","title":{"rendered":"The Ultimate Guide to Content Marketing for Lead Generation"},"content":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1676327610016{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #162441 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;top-banner section-dark&#8221;][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1676313462657{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_text_separator title=&#8221;Whitepaper&#8221; title_align=&#8221;separator_align_left&#8221; align=&#8221;align_right&#8221; color=&#8221;custom&#8221; accent_color=&#8221;rgba(0,0,0,0.01)&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1676391818767{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<\/p>\n<h1 style=\"margin-top: 0; padding-top: 0;\">The Ultimate Guide to Content Marketing for Lead Generation<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJzZXJ2aWNlcy1wYWdlLWZvcm0tY3VzdG9tJTIyJTNFJTBBJTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyJTJGJTJGanMuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRmVtYmVkJTJGdjIuanMlMjIlM0UlM0MlMkZzY3JpcHQlM0UlMEElM0NzY3JpcHQlM0UlMEElMjAlMjBoYnNwdC5mb3Jtcy5jcmVhdGUlMjglN0IlMEElMjAlMjAlMjAlMjByZWdpb24lM0ElMjAlMjJuYTElMjIlMkMlMEElMjAlMjAlMjAlMjBwb3J0YWxJZCUzQSUyMCUyMjYxMTAwOTQlMjIlMkMlMEElMjAlMjAlMjAlMjBmb3JtSWQlM0ElMjAlMjIwNzliZjgzZS1iOGZiLTQ1MmYtODJkNi00NTBjODg5OWY2MTYlMjIlMEElMjAlMjAlN0QlMjklM0IlMEElM0MlMkZzY3JpcHQlM0UlMEElM0MlMkZkaXYlM0UlMEE=[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_row gap=&#8221;35&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1676068144277{margin-top: 60px !important;margin-bottom: 60px !important;}&#8221;][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1672413148573{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;5533&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;3\/5&#8243;][vc_column_text css=&#8221;.vc_custom_1676391917092{margin-bottom: 20px !important;}&#8221;]<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li style=\"font-size: 16px; line-height: 28px;\">Content marketing&#8217;s essential role in generating leads<\/li>\n<li style=\"font-size: 16px; line-height: 28px;\">The metrics that demonstrate ROI<\/li>\n<li style=\"font-size: 16px; line-height: 28px;\">Insider secrets that can maximize success<\/li>\n<li style=\"font-size: 16px; line-height: 28px;\">The tech and and tools you need to pull it all off<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1676068177696{background-color: #f2f2f2 !important;}&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_text_aligment=&#8221;center&#8221; el_class=&#8221;level-up-banner&#8221; css=&#8221;.vc_custom_1676313356835{padding-bottom: 60px !important;}&#8221;][vc_column][vc_column_text css_animation=&#8221;slideInUp&#8221; css=&#8221;.vc_custom_1676313396388{margin-bottom: 10px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Ready to Level Up?<\/h2>\n<p>[\/vc_column_text][vc_column_text css_animation=&#8221;slideInUp&#8221; css=&#8221;.vc_custom_1676313570746{margin-bottom: 20px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\">Let\u2019s team up to accelerate your growth with full-<br \/>\nfunnel marketing solutions.<\/p>\n<p>[\/vc_column_text]<a itemprop=\"url\" href=\"\/work-with-us\" target=\"_self\"\n    \tclass=\"qodef-btn qodef-btn-medium qodef-btn-animated_solid\"         >\n\n    <span class=\"qodef-btn-text\">REQUEST ASSESSMENT<\/span>\n\n    \n     \n        <span class=\"qodef-btn-overlay\" ><\/span>\n    \n    <\/a>[\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is key to lead generation. Download our guide to learn strategies for creating the right content to generate leads for your company.<\/p>\n","protected":false},"author":1,"featured_media":5533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"blog_category":[94],"case_study_category":[],"class_list":{"0":"post-5480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-whitepapers","8":"blog_category-lead-generation"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Content Marketing for Lead Generation<\/title>\n<meta name=\"description\" content=\"Content marketing is key to generating leads. 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